Dating marketplace love personals
Even the boomers are getting in on the action, with online dating user share doubling from 6% in 2013 to 12% today.The stigma of meeting your soulmate through a website is dwindling by the day, experts say, especially for millennials and Generation Z.Dating revenues can be significant earners for media owners.But there are advertising revenues to consider as well. Between 19 the number of singles rose by 25% while the number of divorced people rose by 31%. It means that there are an awful lot of people out there looking to date: perhaps 21.4 million, about half of all adults.About 6 million of them use dating sites at present.For single entrepreneurs, the dating game offers unique challenges.The long hours, obsession with work and unpredictable lifestyle are all factors that can interfere with a single date, not to mention the delicate process of building a relationship.
More importantly perhaps, they have massive audiences that they can tell about online dating and persuade them to buy. Just ask Mark Brooks, who has worked in and around the industry for two decades. It's estimated that 15% of Americans have used dating websites or apps, with numbers expected to rise in the next many years. Marketers have played a huge role in helping this industry grow from simple online personals to complex platforms with millions of users. New innovations and a growing user base now give marketers more data than ever to play with in online dating. No website has found the magic method of creating a love connection.Though Kurtz declined to disclose revenues, he says his online dating services have been profitable from the start.And it was in 2005 that Kurtz recognized the need to launch an entrepreneur-specific dating site, which he aptly named Entrepreneur